Concept
One thing that became really popular during quarantine was bringing the outdoors inside by purchasing houseplants. My augmented reality concept would involve an app that scans a room, measures the space, and locates the sources of light. The user would pick a space they are considering placing a plant. The app would then recommend plants that would thrive in that type of light and would show containers at different diameters to show how they would fill the space. This information would help users take the guess work out of buying house plants that might not work in the space. The app would be called “Let’s Grow”.
Audience
After some research, I have discovered millennials are buying the most houseplants. Therefore, my target audience would be millennials. Many millennials are buying into plant parenthood as the age people have children is becoming later in life. Millennials are more likely to just be starting their plant collection and to turn to technology for help. Older generations would be more likely to already have a collection started and to know how to take care of their plants.
App Icon
Logo
Final Concept
Logo Animation